脸书:破解代码 Facebook: Cracking the Code (2017)
豆瓣:
地区:
美国
语言: 英语/
时长:
41分钟
剧情:Facebookisanenormouslypowerfulcorporation,harnessingboththeself-disclosedandgleanedpersonaldataofalmost2billionpeople.Itsuser-baseislargerthanthepopulationofanycountry.Thecompanyisallpervasiveonline,trackingandprofilingusersandnon-usersalike.CrackingtheCodelooksattheinsidesofthisgiantmachineandhowFacebookturnsyourthought...
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Facebookisanenormouslypowerfulcorporation,harnessingboththeself-disclosedandgleanedpersonaldataofalmost2billionpeople.Itsuser-baseislargerthanthepopulationofanycountry.Thecompanyisallpervasiveonline,trackingandprofilingusersandnon-usersalike.CrackingtheCodelooksattheinsidesofthisgiantmachineandhowFacebookturnsyourthought...
Facebookisanenormouslypowerfulcorporation,harnessingboththeself-disclosedandgleanedpersonaldataofalmost2billionpeople.Itsuser-baseislargerthanthepopulationofanycountry.Thecompanyisallpervasiveonline,trackingandprofilingusersandnon-usersalike.CrackingtheCodelooksattheinsidesofthisgiantmachineandhowFacebookturnsyourthoughtsandbehavioursintoprofits—whetheryoulikeitornot.Andit'snotjustaone-waytransactioneither.CrackingtheCodealsoexplainshowFacebookusesvasttrovesofwebdatatomanipulatethewayyouthinkandfeel,aswellasact—allinthesoleinterestsofFacebook,masqueradingas"community."Whatarethesocialimplicationsofthis—whenonecompanybasicallycontrolstheinsightsandexperiencesoftheentireonlineworld,withextremelypersonalisedandtargetedsocialandbehaviouralengineeringonascaleneverbeforeseen?